Author
Author: Denis Mancevič, PhD
In this post, Denis addresses a key question: why do communicators often lack a proper role in decision-making processes – and how can they (re)claim it? He writes about building credibility, understanding the business environment, and thinking strategically. A must-read for anyone interested in the communicator’s place at the table where key decisions are made.
Author: Nina Stankovič
Political communication today is no longer a long-distance race, but a fast-paced game of responsiveness, clarity, and persuasiveness. Nina explores how the dynamics of communication – especially on social media – have changed, and why sometimes less really means more. She also discusses how (not) to communicate if you want to be heard.
Author: Tamara Pevec Barborič
Organizational culture and brand image are more connected than we often admit. Tamara writes about how employees shape the perception of a brand externally – and why “soft factors” are often the strongest part of a communication strategy.
Author: Tina Šoln
Luka Dončić’s trade to the Los Angeles Lakers is not just a sports story – it’s a case study in crisis communication, reputation management, and the power of media attention. Tina analyzes the response (or lack thereof) from the Dallas Mavericks, the loss of fan loyalty, and the emotional aspects of the transfer. Why the way a story is told can sometimes matter more than the story itself.
Our blog is taking a summer break – we will return with new posts in September. Until then, you can follow us on our LinkedIn profile, where we will continue to share interesting and useful content. If you need help with communication challenges – or just want a friendly conversation partner – write to us at info@nc3.si. We’ll be happy to get back to you.