Strong Brands Paint Feelings and Experiences
A strong brand, one that outshines its competition, is not stronger solely in terms of higher sales, greater revenue, or a larger market share but also in its broader impact on its environment and society. It can co-create cultural moments, breakthroughs in acceptance and/or the rights of specific social groups, and even influence election outcomes and the policies of a nation. A strong brand transcends products or services and becomes a symbol of trust, identity, and emotional connection with consumers. Therefore, it is crucial for a brand to understand and respect its power, have clearly defined values and goals, and actively pursue, support, and promote them.