Monitoring social media is not just a trend but a crucial part of modern communication strategies. Why is it important, how does it impact an organization's reputation, and what opportunities does it offer?

Local communities are vibrant, dynamic entities where different interests, needs, and expectations intersect. A municipal decision that seems logical and beneficial in an office may be met with resistance, doubt, or even anger from residents in the field. Is the problem in the decision itself? Often, no. The issue lies in how it was communicated.

Relationships are key to our everyday lives and success, as we live in a world where individuals are heavily dependent on one another. We live in a society where individuals are highly reliant on one another. One cannot survive in the world as we know it without the other.

How many times have communicators heard that leadership doesn't include them in strategic processes, that they are informed too late, and that they only pick up breadcrumbs of information, with which it’s difficult to create effective communication?

Recently, I have found myself in situations where I was either the youngest or the oldest person in the room. And while I generally navigate communication well, these situations caused a slight mental hesitation—I suddenly wasn’t sure if it was okay to address people informally or if it was appropriate to let elementary school children address me informally as well.

In recent years, political communication has undergone a radical transformation, particularly in countries like the U.S. and Argentina. Thoughtful and responsible messaging has been replaced by shocking statements, unpredictable moves, and the cultivation of an image that the world revolves around a single individual. Former U.S. President Donald Trump epitomizes this shift with his direct and often chaotic communication style. His social media posts and press statements have become a global spectacle, shocking and polarizing the public daily.

Even if you're not a sports fan, you’ve probably had a hard time avoiding the news about the biggest trade in sports history this week. Luka Dončić, once considered the untouchable cornerstone of the Dallas Mavericks, has been a member of the world's most prestigious basketball franchise—the Los Angeles Lakers—since last weekend.

Internal communication is one of the key elements of a successful organization. In addition to ensuring a smooth flow of information among employees, it also significantly contributes to greater loyalty, motivation, and engagement. This aspect becomes particularly crucial in uncertain circumstances when external factors beyond the organization's control create additional pressure on management and employees.

In professional circles, there is often a belief that high-quality expert arguments, supported by scientific evidence, analytical insights, and professional authority, are sufficient to persuade the public and key decision-makers. Yet the reality of public discourse is far more complex. Despite being impeccably grounded in expertise, expert arguments are often overshadowed, ignored, or outright rejected—not because they lack quality, but because they fail to account for the broader social, political, and communication context.