ABOUT US
About usTeamReferenceCulture
SERVICESBLOGCONTACT
SI/EN
February 26, 2025
Tina Šoln
Addressing with Formality: Between Tradition and Modernity

Recently, I have found myself in situations where I was either the youngest or the oldest person in the room. And while I generally navigate communication well, these situations caused a slight mental hesitation—I suddenly wasn’t sure if it was okay to address people informally or if it was appropriate to let elementary school children address me informally as well.

February 19, 2025
Nina Stankovič
Responsible Communication in the Age of Political Spectacle

In recent years, political communication has undergone a radical transformation, particularly in countries like the U.S. and Argentina. Thoughtful and responsible messaging has been replaced by shocking statements, unpredictable moves, and the cultivation of an image that the world revolves around a single individual. Former U.S. President Donald Trump epitomizes this shift with his direct and often chaotic communication style. His social media posts and press statements have become a global spectacle, shocking and polarizing the public daily.

February 5, 2025
Tina Šoln
Lessons from the Most Talked-About Trade in (American) Sports History

Even if you're not a sports fan, you’ve probably had a hard time avoiding the news about the biggest trade in sports history this week. Luka Dončić, once considered the untouchable cornerstone of the Dallas Mavericks, has been a member of the world's most prestigious basketball franchise—the Los Angeles Lakers—since last weekend.

January 29, 2025
Tamara Pevec Barborič
The Importance of Internal Communication in Uncertain Times

Internal communication is one of the key elements of a successful organization. In addition to ensuring a smooth flow of information among employees, it also significantly contributes to greater loyalty, motivation, and engagement. This aspect becomes particularly crucial in uncertain circumstances when external factors beyond the organization's control create additional pressure on management and employees.

January 22, 2025
Denis Mancevič, PhD
Why Don’t “Expert” Arguments Always Prevail in Public Discourse?

In professional circles, there is often a belief that high-quality expert arguments, supported by scientific evidence, analytical insights, and professional authority, are sufficient to persuade the public and key decision-makers. Yet the reality of public discourse is far more complex. Despite being impeccably grounded in expertise, expert arguments are often overshadowed, ignored, or outright rejected—not because they lack quality, but because they fail to account for the broader social, political, and communication context.

January 15, 2025
Nina Stankovič
Without Resolutions: Small Steps Toward Lasting Changes

New year, new opportunities – really? January feels like the time when we all press the “reset” button. While I don’t believe in New Year’s resolutions, I admit that the start of the year carries a special energy. Not because of big promises, but because it offers a chance to reflect. A calendar reset invites us to think about the past and the future – without the need for ambitious plans or instant transformations.

January 8, 2025
Tina Šoln
What Do New Year's Resolutions and Strategic Communication Have in Common?

January is a time for setting goals – both in the business world and in our personal lives. We are all familiar with New Year's resolutions: exercising more, eating healthier, spending more time with friends, and so on. These are the ambitious goals we set at the beginning of the year, only to quickly forget about them.

December 18, 2024
What Did 2024 Teach Us?

December is a month when we write too many reports, attend numerous pre-New Year parties, and plan activities for the upcoming year. But it’s also a month to pause, look inward, and reflect on the past year. In the final blog of the year, the NC3 team asks what we’ve learned in 2024 and which valuable lessons we will carry into 2025.

December 11, 2024
Tamara Pevec Barborič
Strong Brands Paint Feelings and Experiences

A strong brand, one that outshines its competition, is not stronger solely in terms of higher sales, greater revenue, or a larger market share but also in its broader impact on its environment and society. It can co-create cultural moments, breakthroughs in acceptance and/or the rights of specific social groups, and even influence election outcomes and the policies of a nation. A strong brand transcends products or services and becomes a symbol of trust, identity, and emotional connection with consumers. Therefore, it is crucial for a brand to understand and respect its power, have clearly defined values and goals, and actively pursue, support, and promote them.

Previous
Next

Say hello!

Hvala!
Prejeli smo vaše sporočilo.
Oops! Something went wrong while submitting the form.

NC3 GLOBAL d.o.o.
Slovenska cesta 55
1000 Ljubljana
Davčna št. SI74089609

info@nc3.si
‍