It's hard to fight against truths that aren't truths, but are so easy and simple to believe and even easier to loudly present around. Trump not only knows this but has elevated such populism to a new level.

In the previous column, I wrote that I believe human curiosity is the driving force of innovation. After long deliberation on the premises for this column, I may be a bit more pessimistic. Are we sometimes going too far in our pursuit of sales, profit, chasing KPIs, and achieving excellent annual results?

By nature, humans are curious beings. Some argue that the driving force behind change and progress is laziness – because we want to make life as easy as possible – but I, perhaps a bit naively, believe that curiosity is what drives innovation.

I vividly remember a late summer Sunday afternoon about five years ago. It was pleasantly warm, not too hot, a gentle breeze was blowing, and it felt like summer was slowly transitioning into autumn.

In the first part of the column, I highlighted the differences between the three phases of added value related to marketing a service or product, namely creation, communication, and capture.

An increasing number of industries - including market-driven ones such as communications and media - are facing the challenge of low margins and consequently low created value.

In a world flooded with information and constant challenges, and with increasing heterogeneity and complexity of stakeholder groups, communication is becoming one of the central strategic business functions of every organization. It serves as a bridge that connects individuals, organizations, and societies, fostering understanding, trust, and collaboration.