In our region, we have always been more artisans than dreamers have. We are better with our hands, but creativity is not our strong suit. That is why we prefer to choose "bricks" rather than design (or better yet, plan) new products or services. As a result, we are now predominantly subcontractors providing components for a large part of the economy, rather than producers of high-value-added final products. Preferably those where most of the benefit comes from innovations, marketing, design, and communication.

In today’s fast-paced world, our attention is just as quick. If a news article or other post—whether online or in print—does not grab our attention in a second, we will not give it our time and will simply skip over it. That is why it’s important to focus on creating a good headline when preparing content.

In today’s world, where information is always at our fingertips and everyone has a camera and a microphone on their smartphone, proper communication during crises is more important than ever. It can drastically impact a company's reputation and operations. Clear and effective communication not only mitigates damage but can also help build trust and loyalty. Unfortunately, many companies still neglect adequate preparation for crisis communication. What are the most common mistakes, and how can you avoid them?

As summer slowly bids farewell and nature plays its colorful autumn symphony, we often find ourselves in a transitional period, both in our surroundings and in our mindset. For many, this means returning to the routine of work, school, and daily obligations, but the end of summer is also an opportunity for reflection and improvement in communication—both with others and with us.

In discussions with senior representatives from various organizations (both private companies and public institutions) about communication, it’s often heard, "We don’t know where we want to go." or "We lack focus and strategy." or "We’re just going in all directions, and the result is rather poor." The conclusion of such discussions is usually: we need a strategy. Let's do it.

Journalistic editorial offices and editors receive hundreds of different press releases in their email inboxes daily. How can you create and present a press release so that it stands out and captures the attention and interest of journalists amidst the flood of messages?

Each year in Slovenia, when temperatures rise and people switch to summer mode, something unusual happens – we enter a period affectionately called the "silly season." This is a time when the media search for stories to fill newspaper pages and TV minutes, as it seems that significant news takes a back seat to the summer lull.

Warming up your vocal cords is a crucial part of preparing for a public speaking engagement. There are many ways to get your voice ready, and I would like to share some tips and exercises that I regularly use before speaking.

In today’s digitalized world, everything seems to happen at lightning speed. We are bombarded daily with new technologies and tools to master, constantly creating (or chasing) new trends, and information (both accurate and not) spreads at a rapid pace.