Strategic communication plays a crucial role in the success of organizations. It enhances the organization’s reputation, builds good relationships with stakeholders, and can even promote business growth. However, many organizations do not fully harness the potential of strategic communication. What are the most common mistakes?

An apology – and a sincere one, of course – holds tremendous power in terms of building and managing interpersonal relationships as well as maintaining an organization's reputation.

Slovenian national sports teams boast remarkable achievements that resonate worldwide. Despite our small population of just over two million, our athletes frequently shape the European and global sports scenes. We are currently in the midst of football fever, and the Olympic Games are only a month away. However, it seems that Slovenia lags behind other countries in one area – the visual identity of our national sports teams.

Although summer is a time when we often let our brains relax and soak up vacation literature instead of professional knowledge, for some, summer is also a time for gaining new skills and improving existing ones. Therefore, in this blog, we offer some useful tips on how to successfully manage the stage fright that accompanies public speaking.

Every single person is unique – no two people have exactly the same thinking, views, and preferences. The same is true for companies and brands; they may be similar to each other, sharing common characteristics and similarities in operation, but they are still not the same. And why would they want to be, if by expressing certain characteristics they can stand out, emphasize their uniqueness, and differentiate themselves from the competition, thereby forging (even) closer ties with their target audiences?

The European Union will need to do more, investing even more political, financial, and administrative resources to ensure that existing sanctions are actually respected.

Although the title might lead some to believe this is yet "another theoretical recommendation," I promise you it's not. Nor is it an attempt at a pseudo-manual on how to acquire all the necessary knowledge for effective crisis communication in two or three minutes. So: keep calm and keep reading.

In one of our previous blogs, we already discussed recommendations and rules for preparing for a radio interview. This time, we move to radio's younger sister – television. The legendary British journalist, television, and radio host Alistair Cooke once said in one of his famous quotes that he prefers radio to television because the pictures on the radio are much better.

"Tell me, are you successful?" the first person asks. "Define success, and I will answer," replies the second. Definitions are important, as is evaluating events with at least somewhat similar scales and preferably considering the broader context.