Journalistic editorial offices and editors receive hundreds of different press releases in their email inboxes daily. How can you create and present a press release so that it stands out and captures the attention and interest of journalists amidst the flood of messages?

Each year in Slovenia, when temperatures rise and people switch to summer mode, something unusual happens – we enter a period affectionately called the "silly season." This is a time when the media search for stories to fill newspaper pages and TV minutes, as it seems that significant news takes a back seat to the summer lull.

Warming up your vocal cords is a crucial part of preparing for a public speaking engagement. There are many ways to get your voice ready, and I would like to share some tips and exercises that I regularly use before speaking.

In today’s digitalized world, everything seems to happen at lightning speed. We are bombarded daily with new technologies and tools to master, constantly creating (or chasing) new trends, and information (both accurate and not) spreads at a rapid pace.

Strategic communication plays a crucial role in the success of organizations. It enhances the organization’s reputation, builds good relationships with stakeholders, and can even promote business growth. However, many organizations do not fully harness the potential of strategic communication. What are the most common mistakes?

An apology – and a sincere one, of course – holds tremendous power in terms of building and managing interpersonal relationships as well as maintaining an organization's reputation.

Slovenian national sports teams boast remarkable achievements that resonate worldwide. Despite our small population of just over two million, our athletes frequently shape the European and global sports scenes. We are currently in the midst of football fever, and the Olympic Games are only a month away. However, it seems that Slovenia lags behind other countries in one area – the visual identity of our national sports teams.

Although summer is a time when we often let our brains relax and soak up vacation literature instead of professional knowledge, for some, summer is also a time for gaining new skills and improving existing ones. Therefore, in this blog, we offer some useful tips on how to successfully manage the stage fright that accompanies public speaking.

Every single person is unique – no two people have exactly the same thinking, views, and preferences. The same is true for companies and brands; they may be similar to each other, sharing common characteristics and similarities in operation, but they are still not the same. And why would they want to be, if by expressing certain characteristics they can stand out, emphasize their uniqueness, and differentiate themselves from the competition, thereby forging (even) closer ties with their target audiences?