A lot has been written about euthanasia already. For years, we've been discussing it, and the public, as confirmed by opinion polls, is generally in favor. Now, a referendum awaits us on the matter. As a society, we're probably ready for this step, but the question is, is Slovenian politics ready? Will they be able to present all aspects of this ethically delicate decision?

The word RADIO contains the Slovenian word RADI, which means LOVE in English - and because we truly love radio (both listeners and radio creators, as well as of us who want our news to reach a large audience on radio), we are once again talking about how to communicate on the radio.

We live in a time of strongly emphasized individuality, highlighting the uniqueness of each individual, yet we can argue that some things and qualities are common to all, universal. Happiness is among them. And the idea of happily ever after, whatever it may be (there should be no limitations here, as the criteria for happiness are unique to each individual), is romantic.

Radio has been a faithful companion to humanity for over a hundred years. In May 1897, the Italian technological pioneer Guglielmo Marconi sent the first transoceanic radio message to the world using the "telegraphy without wires". Nowadays, of course, we call this the radio. From the first successful attempts to broadcast messages using radio waves to the present day, radio as a medium has come a long way and the way has been incredibly successful.

The paradox is evident: never before in history have companies had access to so many tools and approaches to communicate with target groups, yet despite this, corporations and organizations are facing increasingly greater challenges in how to approach corporate and strategic communication. Where to start and how to ensure (and measure) communication effectiveness in an environment that is changing so rapidly, where yesterday's strategies are obsolete tomorrow? If so, wouldn't it be better to adopt the logic of a purely reactive approach and respond (preferably as quickly as possible) to business and communication challenges as they arise, abandoning attempts at strategically planned, directed, and proactive approaches to addressing key target groups?

Occasionally, friends and acquaintances still ask me what exactly I do for a living. What are public relations, and what is strategic communication? My answer is simple: in a way, I cook at work, but I cook with words. Why?

If we look at the history of Russian presidential elections in the new millennium, we see that from the realm of real, somewhat free, and fair elections, very little or almost nothing remains.

In the world of politics, trust is like currency – without it, there is no power or authority. However, in recent years, we have witnessed increasing cracks in this trust, affecting the foundations of our society. So, what is it all about?

Five years have passed quickly, and once again we will be electing Members of the European Parliament. Those ladies and gentlemen who represent our interests in Brussels, who generally rank high in popularity polls, even though nobody really knows what they actually do, and if they do, the average Slovenian isn't even interested. It's a peculiar paradox. Where did we go wrong in these years when we were so eager to join the EU, that now, after being a part of it for 20 years, it's no longer our concern?